The Marsam hotel, located on the West Bank of Luxor since the 1920s, has a long standing history of being a unique place to stop and experience a true essence of Luxor in its beautiful nature and jaw dropping history.
The concept is to bring their branding and visual to this time while keeping the heritage of the space and bringing a clean modern presence on ground and online.
The developed logo is an illustrated logotype to depict the arabic word “marsam” meaning a space dedeicated to drawing, painiting and art.
The hand drawn style also gives the logo a rustic feel which aligns with the long history of the marsam hotel.
the palm tree & birds to represent aliveness and inspiration
the tradional architecture of the hotel
the cartouche from the ancient egyptian culture to relate to Luxor and its rich ancient Egyptian history
